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The China Wins Global Academy
Guides and courses on turning LinkedIn into a client pipeline. Written for suppliers selling to the West.
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The Chinese-Supplier LinkedIn Scorecard
Score your LinkedIn against the top 10% of suppliers Western buyers actually contact.
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Download the PDFThe Western-Buyer Headline Formula
A swipe file of LinkedIn headlines that get Chinese suppliers found in the searches Western buyers run.
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Download the PDFThe 15-Point Pre-Reply Checklist
The 15 things a Western buyer subconsciously checks before replying to a Chinese supplier.
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Articles
How SaaS Founders Fill Their Demo Calendar From LinkedIn
A practical playbook for supply-chain SaaS founders: the LinkedIn positioning, content, and outbound that fills a demo calendar without spamming buyers.
The 9 Things Amazon Sellers Check on Your LinkedIn Before They Reply
Before a Western Amazon seller replies to your quote, they vet you on LinkedIn. Here are the 9 things they check and how to pass each one.
The Credibility Signals That Make Western Brands Trust Your Factory
Western brands vet before they reply. Here are the credibility signals they look for to trust a factory directly, and how to show each one.
12 LinkedIn Post Ideas That Make Importers DM You for Quotes
12 concrete LinkedIn post ideas for freight forwarders that make Western importers trust you and DM you for quotes instead of shopping on price alone.
Why Amazon Sellers Ghost You After the Trade Show
Trade-show leads from Amazon sellers go cold within 72 hours. Here's why Western buyers ghost great suppliers, and how to keep the conversation alive.
Why Great Supply-Chain SaaS Has an Empty Demo Calendar
Your supply-chain SaaS is good, but the demo calendar is empty. Here's why great B2B software gets ignored and what Western buyers check before they book.
Why Importers Choose the Forwarder They Trust — Not the Cheapest Quote
Western importers pick the freight forwarder they trust, not the cheapest quote. Here is why trust wins repeat business — and how to build it on LinkedIn.
Why Western Brands Find the Trading Company, Not Your Factory
When a Western brand searches LinkedIn, they find the trading company, not your factory. Here's why the middleman gets the RFQ, and how to change it.